Promotion of Dyson


 1.            How does the company create awareness of its product?

First of all, Myer company gave the discount information of Dayson hair dryer on the homepage of the website.

As soon as consumers open Myer's website, they can see the latest discount information in the most obvious place. This can arouse consumers' attention and interest.

2.            How does the company get consumers to try its product?

First of all, on the official website, consumers can directly see the product parameters and real pictures.

In addition, at the Dyson counter in the mall, consumers can directly see the prototype and experience the product directly.

3.            How does the company give information about the product to its customer?

The mall has released product pictures, parameters, and effects on the official website. In addition, the teller at the counter is responsible for the explanation. At the same time, in order to let customers understand the product, a small promotional title page was printed. Product advertisements and product introductions were also played on the counters, conveying the latest product technology revolution to customers.

4.            How does the company retain loyal customers?

The mall establishes a membership system. Every purchase will earn points, which can be used to get gifts or special discounts at the end of the fiscal year, member birthdays, Christmas, etc. In addition, in order to promote this hair dryer product, the manufacturer cooperated with the shopping mall to set up a free extended warranty campaign, and there are special discounts for loyal customers.

5.            How does the company entice the customer to buy more and use their product frequently?

In order to attract new customers, the company takes the first purchase of products, doubles the membership points, and comes with small gifts. If you buy a hair dryer and a vacuum cleaner at the same time, you can enjoy more price concessions on top of the 10% discount provided by Myer.

6.            What promotions does the company use to identify more customers?

The company establishes a point system and direct discounts to attract discounts. At the same time, there are activities for rebate. If you purchase over $529, you will get $20 shopping coupons for discounts, etc., and other product packaging plans.


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